Ideas &

Ideas &

Ideas &

Insights

Insights

Insights

10/08/2025

How US–China Tensions Rewired UK Supply Chains.

Everyone noticed it in 2024–25. The signals were flashing by mid-2023. UK firms didn’t face U.S. tariffs directly, but U.S.–China tensions and Western “de-risking” policy re-routed global supply. The public signals were there from mid-2023; early UK movers locked Vietnamese capacity and enjoyed more stable costs and delivery while late movers paid in volatility.

05/08/2025

The UK Energy Price Explosion.

By autumn 2021, the warnings were clear. Gas storage at decade lows. Nord Stream 2 paused. Pipelines reversed. LNG tight, wind output down, carbon costs soaring. Most saw headlines, one UK manufacturer saw a pattern, fixed prices early, and dodged the chaos that hit competitors in 2022.

30/07/2025

How One UK Franchise Beat the 2022 Menu Rule.

If you were watching the right signals, the calorie-labelling mandate didn’t arrive in April 2022, it was telegraphed years earlier. Here’s the paper trail, and how one national franchise acted early and won.

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Firma
Firma
Firma

“Technology should never get in the way of experience. The best code is invisible but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

“Technology should never get in the way of experience. The best code is invisible — but it powers everything you see and use.”

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

— Tomas Reed, Lead Developer

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We’re Firma — an independent creative agency based in London. We help brands shape their identity, tell their story, and create work that connects across every touchpoint.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

We work closely with our clients to build brands that last and experiences that matter.

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